Work with Ian

Not getting what you really want from your business?

My coaching methodology transforms your focus, because success is about more than just the bottom line.

Ian Gurfield, Business Coach

Vision and Action

This is my methodology boiled down into a nutshell.

When we work together we identify what you want for your life and then we figure out how your business can help you get it.

I know this won’t immediately address your staffing shortage or free up time to attend your kid’s soccer games. That will come.

Identifying what you want out of life is important because 1) it’s a source of motivation for you to get up and do the necessary hard work 2) gives your work purpose.

Not gonna lie. Some people find this part of the process super touchy feely and struggle with it. If this ends up being you don’t worry. I’ve gone through years of struggling with vision work and will help you get through it.

Once we get clear on your goals we methodically tackle the steps to get you there.

We dive into strategy and figure out what actions you need to take to achieve your goals.

This is where my clients find my 20+ years of running a business extremely helpful.

Remember, the end game isn’t just to make your business “better”. Whatever that means. It’s to end up with a business that helps achieve your definition of a successful life.

Here’s what I can’t help you with

I’m not a miracle worker. If your business is in bankruptcy or has massive financial problems I can help you strategize next steps, but you probably need to close your business and move on.

I’m not here to stroke your ego or listen to you bitch endlessly. I won’t judge your situation, but if you’re being stupid, I’ll tell you. If you’re getting in the way of your own success, I’ll tell you. If you need to vent, great. If that’s all you want to do, I’m not your guy.

“As a start-up operating in the VR/Sport/Tech space things move fast and are constantly shifting. 

Ian worked with our team to help us identify what it is that we are trying to achieve versus what simply is a distraction.  He pushed us to aim big, but not so much so it seemed unattainable. Crafting and setting such goals, it requires a delicate balance of healthy bravado and reasonable expectations…he guided us with precision and creativity. 

Facilitating group brainstorming sessions is definitely one of his superpowers. He deftly manages the role of referee, cheerleader and coach very well.   

By the end of our session together, our team – even those who were skeptical of the workshop going in – were fired up. 

We love working with the guy!”

Cody Ross

CEO/Founder, Slingshot VR

…he’s been a strategic partner and coach to implement the positive changes I’ve wanted but was hesitant to pursue…

Lost, Frustrated or Unsatisfied

I’m most impactful working with individuals and organizations who use one of these words to describe their situation.

Some of the causes I’ve seen include:

Business partners who just can’t get along
Struggles to hire and maintain staff
Not having enough time for family or personal projects
Business feels stagnant

I also work with start-ups and new businesses that need help defining success.

Still interested?

Send me an email and let’s start a conversation.